Concept: Life Music Foundation

Life Music Foundation is a non-profit charity that supports and improves the lives of disadvantaged young people through music.

Inspired by the kaleidoscope, which is colourful and full of variation, the new branding design intended to show that life can be colourful. The concepts of happiness, harmony, hope and a colourful life combine to create the main message of this project. By simplifying the shapes created by a kaleidoscope, a colourful, 3D-looking logo was designed for the charity. And breaking down the elements that form the logo, vivid patterns with simple geometric shapes were used as the main design treatment for this project.